Software development for startups and MVPs

You have a runway, an idea you believe in, and no way to know if you are right until something real is in front of users. Every month spent building the wrong thing is a month you do not get back.

* MVP development services and custom software development for startups. A real first version in front of users, built so the second one does not start again.

Getting to a first version

An MVP is the smallest thing that answers the question

A minimum viable product is not a cheap version of the real one. It is the smallest thing you can build that answers the question you are actually uncertain about — whether anyone wants this, whether they will pay, whether the hard technical part is possible. Our MVP development services start by working out which question that is, because it decides what can be left out.

The failure we see most is an MVP built so disposably that succeeding is the worst outcome: the thing works, users arrive, and the code cannot carry them. We build first versions that can be built on rather than thrown away, which is a different decision from building them slowly.

Two ways to get there

01

We build it

As a software development company for startups, we take it as a project: discovery, build and launch, with a small senior team. Best before you have engineers of your own, or when the first hire has not landed yet.

02

We staff it

Startup development services as people instead: engineers joining whatever team you have, so the knowledge builds up inside the company. Best once you have a technical founder to direct the work.

What we build

What we build

Startup software development, from the first prototype to the version that takes real customers. Software development services for startups at whatever stage you are at.

Related: Custom software development · Planning and technical advice

Product discovery

Working out what to build before you pay to build it

Prototype development services

Something clickable in front of users in weeks

MVP build

The first version real customers can use and pay for

Startup app development

Web and mobile, whichever the audience actually uses

Investor-ready technical work

Architecture and documentation that survives due diligence

Scaling the first version

When the MVP works and the load arrives

Technical advice for founders

Build or buy, what to hire for, what can wait

Handover to your own team

So your first engineers inherit something they can read

Next step

Discuss your project

Tell us what you're trying to prove and how long you have to prove it. We'll tell you what the smallest useful version looks like, and plainly if we're not the right people for it.