Help the right
people find
your business
You have built something worth finding. We help more of the right people discover it. Cognivise combines search engine optimisation (SEO) and generative engine optimisation (GEO) with the technical expertise to improve your website.
* From Google search to AI answers, we help make your business easier to find, understand and choose.
Your business, clearly understood
SEO for search, GEO for AI answers
People need to understand what you offer, who you help and why they should trust you. Search engines and AI systems need accessible, useful information about those same things.
We bring together technical SEO, content strategy, website development and AI search optimisation to strengthen your online presence and support your business goals.
Search engine optimisation helps search engines discover and understand your website. We improve its technical foundations, content and structure to help you reach people searching for your products and services. Our focus is on attracting relevant visitors and making it easier for them to become customers.
Generative engine optimisation focuses on how your business appears in AI search experiences. We review how your company, services and expertise are presented online, then improve the content and technical foundations that support discovery. GEO builds on strong SEO, useful information and credible evidence about your business.
Two halves of the same work
01
SEO: improve your visibility in search
Technical foundations, content and structure, so search engines can discover and understand your website and the right people find it.
02
GEO: strengthen your presence in AI answers
How your company, services and expertise are presented online, so AI search experiences can represent your business accurately.
What we cover
What
we cover
Search specialists and software developers in the same team, so an issue can be found, explained and then actually fixed.
Related: Ecommerce SEO services · Website and online store development
Website audits and a clear plan
We assess your website, search performance, competitors and existing content. You receive a prioritised plan explaining what needs attention, why it matters and what we recommend doing first.
Technical SEO and website improvements
We investigate issues that make your website difficult to access, navigate or understand. Our developers can address indexing problems, broken links, redirects, mobile usability and website performance.
Keyword research and content
We research what your potential customers are looking for and build content around their needs. This includes service pages, product descriptions, guides and FAQs that explain your expertise in clear language.
GEO and AI search optimisation
We assess how your business is represented in relevant AI answers and look for gaps or inaccuracies. We strengthen your service information, expert content, case studies and business details, supported by appropriate structured data and accessible pages.
Local SEO
For businesses that sell in a place rather than everywhere: location pages that are worth landing on, business listings that agree with each other, and the local signals that decide which of you appears in the map results.
Ecommerce SEO
Category and facet architecture, product pages at catalogue scale, feeds and migrations that keep their rankings. On a real store this is a different job from the rest of this list, so it has its own page: ecommerce SEO services.
Reporting tied to your goals
We track agreed measures such as search visibility, relevant traffic, enquiries and sales. Where measurable, we also review referrals from AI platforms and sample how your business appears in AI answers. You get a clear explanation of progress, what we have changed and what comes next.
From advice to
implementation
Cognivise brings search specialists and software developers together. We can identify an issue, explain the solution and carry out the work — on a focused project, as ongoing support, or with a specialist inside your own team.
01
Understand your business
Agree who you want to reach and what success looks like.
02
Review your current position
Identify technical issues, content gaps and opportunities.
03
Make the improvements
Deliver the agreed changes in priority order.
04
Measure and refine
Review performance and adjust the plan as your business develops.
Where
we have
done this
Most of our search work has been on large regulated ecommerce catalogues, where the technical problem and the content problem are the same problem. We do not name clients on this page, but we will talk you through any of it on a call.
Why it matters
Search specialists and developers sit in the same team here, so the audit does not end at a spreadsheet of issues somebody else has to schedule.
Large ecommerce catalogues
Most of it. Category and facet architecture, product content across catalogues too large to write by hand, supplier feeds and replatforms — including in regulated categories where what you may claim is limited by law. That work has its own page: ecommerce SEO services.
Content hubs that answer the question first
Guides and buying advice organised around what people actually ask before they buy — the strength, the size, the difference between two options — then linked into the categories and products that answer them.
GEO: being quoted, not just ranked
The same foundations pointed at AI answers: accessible pages, unambiguous facts about the business and its products, structured data that agrees with the page, and content that is worth citing. Then sampling how the business is actually described, and fixing what is wrong at the source.
The fixes, not just the findings
Indexing and crawl problems, redirect chains, Core Web Vitals, faceted navigation eating crawl budget, mobile usability, migrations that keep their rankings. Our developers do this work rather than writing a ticket for somebody else to do it.
Clear
answers
What people ask before any of this starts — including the one we cannot promise.
It depends on the state of the site and how competitive the category is, so we scope it rather than quote a package blind. The usual shapes are a fixed-price audit and plan, a project to carry out the priorities it found, or a monthly arrangement once the backlog is real work rather than a list. We tell you which one we think fits, including when the answer is the smallest of the three.
Technical fixes can move impressions within weeks, because you are removing something that was stopping pages being seen at all. Content and authority take longer — three to six months is honest for a competitive category, and longer on a young domain with few links. We report on leading measures in the meantime rather than asking you to wait in the dark.
We start by reviewing what you already have. We recommend improvements based on your goals, budget and the condition of your website. A rebuild is sometimes the cheaper answer and sometimes an expensive way to avoid a smaller fix, and we will say which one we think you are looking at.
Search engines and AI platforms decide what they show. We provide clear deliverables, practical improvements and transparent reporting, without promising positions or placements we cannot control.
Yes. We can work alongside your developers and marketing team, or manage the agreed work through Cognivise.
Next step
Let’s make your
business easier to find
Tell us about your website, your customers and where you want to grow. We will explain where we can help, what the work involves and how we would approach it. Clear advice. Competitive pricing. A team focused on getting it done.