# OpenAI introduces Businesses in ChatGPT for managing business information

On 10 November 2026 OpenAI announced Businesses in ChatGPT, which lets a business manage its information in ChatGPT and see how it shows up there. The announcement leaves out key details, including who can use it, where and at what cost.

- Page: https://www.cognivise.co.uk/news/openai-introduces-businesses-chatgpt
- Topic: Search and AI visibility
- Published: 2026-11-12
- Updated: 2026-11-12
- Author: Cognivise
- Source: OpenAI, Introducing Businesses in ChatGPT (https://openai.com/index/introducing-businesses-chatgpt)

## Key takeaways

- OpenAI announced Businesses in ChatGPT on 10 November 2026, a way for businesses to manage their information and see how they appear in ChatGPT.
- The announcement does not say which countries it covers, who can sign up or whether it costs anything.
- Nothing needs doing yet, but checking what ChatGPT says about your business now and tidying your core details will make setup quicker.

## What OpenAI announced on 10 November

On 10 November 2026 OpenAI announced a feature called Businesses in ChatGPT, in a post on [the OpenAI website](https://openai.com/index/introducing-businesses-chatgpt). It describes three things a business can do with it: manage its business information in ChatGPT, get insights into how it shows up there, and, in OpenAI’s words, “turn interest into action”.

That is as far as the announcement text available to us goes. It does not say which countries the feature covers, whether it costs anything, which businesses can sign up, how a business shows it owns a listing, or what kind of action customers will be able to take.

## Why it matters if customers find you through ChatGPT

If your customers ask ChatGPT which business to use, or for details such as your opening hours, prices or services, this feature describes a direct way to manage what they see and to measure how often you appear. That gives owners a say in a channel they could previously only influence indirectly.

The announcement does not explain how the information you manage will be weighed against what ChatGPT finds about you elsewhere, so the wider work of [getting AI answers to cite your business](https://www.cognivise.co.uk/blog/what-is-geo) still applies: clear, consistent and accurate information on your own website.

Businesses whose customers do not use ChatGPT to find or compare suppliers are less affected. For everyone, nothing in the announcement sets a deadline or says that anything changes if you do nothing.

## What to check before you sign up

There is nothing you must do yet. To be ready when the details are clear:

- Read OpenAI’s announcement and any help pages it links to, and confirm whether the feature is available in the UK or your EU country.
- Ask ChatGPT about your business and note anything wrong, out of date or missing.
- Put your core details in one place: name, address, opening hours, contact details and main products or services, and check your website says the same.
- Decide who in your organisation will own and update the listing.

Watch for OpenAI to confirm availability, eligibility and any pricing. If you want help making your business easier to find in search and AI answers, Cognivise offers [SEO and GEO services](https://www.cognivise.co.uk/services/seo-and-geo-services).

## Related

- [SEO and GEO services](https://www.cognivise.co.uk/services/seo-and-geo-services)
- [What is GEO? Generative engine optimisation explained](https://www.cognivise.co.uk/blog/what-is-geo)